In today’s marketing centric sales process where 57% of customers have completed extensive market research before ever talking to a sales person, truly understanding your customer has never been more important. Not being on the front lines with customers everyday can leave marketing teams struggling to remain connected to customer needs. If you need to rely mainly on conducting customer surveys, performing costly customer segmentation studies, or simply depend on sales to provide you with customer feedback, then there is a better way to remain connected to your customer.
Arizay allows your marketing team to dynamically feed sales reps the right sales message, materials and presentations for each individual customer. Arizay also ensures that sales has all the competitive intelligence they need, for any opportunity, right at their fingertips. With Arizay, marketing gets sophisticated feedback instantaneously.
Absolute Customer Transparency
Understanding what customers care about most is critical to success. Until now, marketing has had to rely on information from a variety of sources, most of which captures a single point in time, and is quickly obsolete. Arizay offers a deeper insight into customers by delivering real time data about who they are, what they want, and what they need to make a buying decision.
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Best Possible Customer Interactions
“We create amazing content and collateral that’s on brand. But at the end of the day, if it doesn’t get used, it’s just a waste of time.” Sound familiar? Arizay delivers the right content at the right time to sales, so they have what they need at their fingertips, for each unique customer at every stage of the sales process. Arizay also helps you see exactly what content was the most and least successful with customers.
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Central Content Management
You invest a lot of time meticulously creating individual folders for sales to find and use the most up-to-date materials. It should be a no-brainer but it rarely works out that way. Arizay manages content centrally so any update instantaneously becomes part of the materials used by sales reps. Arizay can also dynamically create customized presentations for your sales team so that minimal intervention is required.
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Continuous Feedback Loop
Ever wonder if your messaging and content is not just being used but is actually working? If you don’t get that feedback quickly it’s hard to make necessary adjustments. Arizay lets you know exactly what works and, just as importantly, what doesn’t. It also allows sales to provide direct real-time feedback.
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